PLEASE READ OUR PRIVACY POLICY CAREFULLY BEFORE YOU USE OUR WEBSITE
Last Updated: September 1, 2024
Welcome to the U. S. Real Estate Market, the online primary and secondary marketplace for real-estate transactions located at https://usremsecurities.com.com (the “Platform”), operated by USREM Securities LLC, a Delaware Limited Liability Company located at 750 Lexington Avenue, New York, NY 10022 (together with any affiliates, including U. S. Real Estate Market Holdings, Inc. a Delaware corporation, “USREM”, “we”, “our”, or “us”). This privacy policy (this “Privacy Policy”) is intended to inform you about how USREM collects, uses and stores for an unlimited period of time your personally identifiable information (“PII”) and other information in operating the Platform.
How does the Platform Work?
The Platform enables visitors to the Platform (“Users”, “you”, or “your”) to learn more about us and to navigate the Platform. Your use of the Platform is subject to USREM’s Terms of Use agreement, which can be found at https://usremsecurities.com/terms-of-use. You will need to provide us or third parties with certain of your PII in order to use the Platform’s functionality, such as engaging in investment transactions through the Platform (“Transactions”).
By using the Platform, you consent to the collection and use of your PII and other information by USREM as described in this Privacy Policy.
How can the terms of this Privacy Policy be modified?
We reserve the right to change how we handle and use the information that we collect through the Platform, and to modify this Privacy Policy, at any time in our sole discretion. You agree to review this Privacy Policy periodically to be aware of all such modifications. You further agree that your continued use of the Platform after a modified version of this Privacy Policy has been posted shall be deemed to be your conclusive acceptance of any modified version of this Privacy Policy. We will indicate that changes to this Privacy Policy have been made by updating the date indicated after “Last Updated” at the beginning of this Privacy Policy. We will be happy to provide you with prior versions of this Agreement upon your written request to us. If you do not agree to abide by the initial version and each modified version of this Privacy Policy, as applicable, then you are not authorized to use the Platform. A current version of this Privacy Policy is accessible via the footer of the Platform’s homepage.
What type of PII does USREM collect from you and how do we use it?
You need to provide us with certain PII in order to engage in Transactions, including without limitation your legal name, physical and email addresses, government identification, and payment information. We may collect information related to Transactions in which you invest or otherwise indicate an interest. We may also collect non-PII information about how you use the Platform, such as the types of content you view or interact with or the frequency and duration of your activities, and this information can be associated with your PII. USREM may provide your PII to individuals or entities who work on our behalf or with us. These individuals or entities may use your PII to help fulfill your requests and to help us communicate with you about different investments offered through the Platform. For example, we will share your PII with our third parties who need to pre-approve investors to make sure they are qualified to engage in applicable Transactions. We also may transfer or permit the transfer of certain of your PII or other information to other service providers and other third parties who assist us in operating the Platform.
USREM may also use and disclose PII to improve and enhance your experience on the Platform and for other purposes. For example, from time to time, we may use and share PII with third parties to show general demographic and preference information among Platform users. In these circumstances, however, the shared information will neither contain nor be linked to any of your PII.
USREM also may share your PII with third parties for direct marketing and/or other purposes, and you acknowledge that the handling of your PII by such third parties will not be governed by the terms of the Privacy Policy but rather by whatever terms and conditions may be provided by such parties. If you would rather us not share your PII with any third party for direct marketing purposes, please either (1) do not submit PII to us, or (2) indicate your desire for us not to share your PII with third parties for direct marketing purposes by submitting such a request in writing with the subject title “Opt-out” to us at support@usremsecurities.com.
Please note that while we will comply with your Opt-Out Request as soon as practical following our actual receipt of the same, until we are able to comply with such request we may continue to use your PII as described in the Privacy Policy. Please note that after receiving your Opt-Out Request, we may continue to maintain your name and other PII to help us ensure that we can honor such a request, to communicate to you about your registration account, for regulatory compliance purposes, and/or for other purposes not related to direct marketing by third parties.
Please note that if we receive your Opt-Out Request after having shared your PII with a third party for direct marketing and/or other purposes or having otherwise transferred or disposed of your PII, we may not have the ability to control the use of such PII by any third party, and in such an event we shall not be liable or otherwise responsible, directly or indirectly, for any damages or loss caused or alleged to be caused by or in connection with the use of such PII by any such third party or resulting from any such transfer or disposition.
Under what other circumstances may we release PII?
In addition to sharing your PII with third parties as described above, we may also release your PII to other third parties if we believe that such release is necessary (a) to comply with regulatory requests, the law (e.g., a legal process or a statutory authorization or requirement) or a court order, (b) in order to apply or enforce the Terms of Use, (c) to protect you, other Users or us from fraudulent, abusive, or unlawful use of the Platform, or (d) if we reasonably believe that a danger to any person or property requires the disclosure of such PII or otherwise if we believe such a disclosure is needed to protect our interests (as determined by us in our sole discretion).
Rights under this Privacy Policy may be automatically assigned by USREM, in our sole discretion, to a third party or parties, and such an assignment will inure to the benefit of our successors, assigns and/or licensees. Without limitation of the foregoing, we may sell, transfer or otherwise share some or all of our assets, including without limitation your PII, with any parent company, subsidiary, joint venture, and/or any company under our common control, as well as to a potential acquirer and/or an acquirer, including without limitation in connection with a merger, reorganization, or sale of assets or the Firm’s membership interests, or in the event of bankruptcy. In each such instance, the PII and other information we have collected from or otherwise about you may be one of the assets transferred in connection with such a transaction.
What other information does USREM collect?
We may also collect anonymous and aggregate information from you about your preferences in navigating the Platform by using cookies, action tags and other methods. Cookies are small text files that identify your computer. We may use cookies to, among other things, monitor usage of the Platform, customize features of the Platform, identify your computer operating system and browser, and complete transactions. An action tag is a small, graphic image on a webpage that is designed to allow the website owner or a third party to monitor who is visiting a website by collecting the IP address of the computer to which the tag is sent, the URL of the webpage that the tag comes from and the time at which such webpage was viewed. Action tags may be associated with cookie information. We may also use such anonymous and aggregate information for promotional and other business purposes.
Do I have the ability not to be identified by USREM?
Yes. If you do not want to be identified by us, you can set your browser to warn you before accepting cookies and refuse cookies when your browser alerts you to their presence. You can also adjust the settings in your browser to refuse all cookies. If you do not want us to have any of your PII, do not submit any of your PII to us. However, please keep in mind that if you refuse cookies you may not be able to engage in any Transactions or use certain other of the Platform’s functionality.
How do we store information?
USREM takes steps consistent with commercially reasonable industry standards to secure PII collected from you from loss, misuse, unauthorized access and destruction while under our control. However, please note that despite our efforts to protect information provided to us, we cannot guarantee that such information (including your PII) will not be lost, disclosed or accessed by accidental circumstances or by the unauthorized acts of others.
Does USREM provide links to other websites?
USREM may provide links to other websites or resources of possible interest to you purely for informational and educational purposes. USREM is not in any way responsible for the contents of any such site, and the collection and use of your PII and other information by such websites shall be subject to the policies and procedures of such websites and not those contained in this Privacy Policy. For instance, the information collected by our service providers, including without limitation an independent escrow agent that the Firm has engaged for the purpose of, in completing transactions you have requested through the Platform, is subject to the privacy policies of such third parties and is not subject to this Privacy Policy.
What are our policies regarding children?
The Platform is intended for general use by persons who have reached the age of consent in their state of residence and it is specifically not targeted to anyone under eighteen (18) years of age. USREM does not knowingly collect PII from anyone under eighteen (18) years of age. If we learn that we have unwittingly collected PII from anyone under eighteen (18) years of age, we will delete such information as soon as practical following our actual receipt of such knowledge.
Do we have a mechanism to address complaints about the handling of information that we collect? If you have any questions or concerns about any of our information collection or handling practices, please contact us at support@usremsecurities.com.
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